Tuesday, March 28, 2017
12:00 PM - 1:00 PM
Chamber of Commerce
200 N. Phillips Ave., Suite 200
Sioux Falls, SD
Today's consumers feel a personal connection to their preferred brands. Successful branding can create customer loyalty and adds value to a company. Branding is a crucial element to the evolving business landscape. What role then does marketing analytics play in a successful brand strategy? Marketing analytics focuses on the use of processes and technology to help marketers measure, manage and maximize their efforts. During this workshop we will develop a simple marketing analytics tool, using resources that you already have at your disposal, to measure branding effectiveness.
"Analytics & Your Brand" is presented by Mike Vetter, President & CTO of DataSync Corporation. Bring your own lunch, and cost is $10 to attend.